Intellidyn Debuts Ability to Target Negative Amortization Loan Holders by Lender

Retail originators can now pinpoint and market to prospective borrowers by their levels of Negative Amortization, credit criteria and lender name

Intellidyn™ Corporation (http://www.intellidyn.com), today announced the release of a series of prospect lists that enable mortgage marketers to target borrowers currently in negative amortization loans. This specialized marketing data enables retail originators to pinpoint and market to prospects by their negative amortization levels, and can be selected by credit criteria and lender name.

“Negative amortization loan-holders are a very tight base of borrowers organized into micro segments,” says Intellidyn CEO Peter Harvey. “Where borrowers with loan balances higher than their original loan amount are located in neighborhoods that are still appreciating, they have the LTV needed to refinance. Certainly this is a small group. However, this is the level of micro-targeting that lenders need to be engaged in while under these market conditions,” continues Harvey. “We anticipate that LTV’s will continue to increase, further tightening underwriting criteria.

“Although there may only be a total of 2 million of these loans nationally, far less than that number can be marketed to in today’s underwriting conditions. But these small niches can be developed and targeted. As lenders scale, they need to market into many types of niches, not just one or two. Intellidyn will keep introducing these specialized opportunities to enable lenders to profitably generate new loans.

“Intellidyn is fortunate to be working with some very forward-thinking lenders,” notes Harvey. “The best ideas always seem to come from the front line, at the branch level. The more we can listen to their needs, the more relevant prospecting opportunities we can uncover for lenders. Capturing these opportunities is critical to helping lenders survive day-to-day, and to stay in the game when the market begins to scale again.”

For more information about Intellidyn’s specialized prospecting lists, contact Intellidyn at: 866-773-5756, or sales@intellidyn.com, or on the Web at: http://www.intellidyn.com.

About Intellidyn

Founded in 1998, Intellidyn has compiled the nation’s most comprehensive and up-to-date transaction, credit, demographic and behavioral databases, and provides the most in-depth, “atomic” level of data management, analytic services, list services, database marketing and strategic services available today. Sophisticated marketers in banking, retail, insurance, lending, travel, wireless and other industries utilize Intellidyn’s data and marketing products and services to boost campaign performance and ROI. Intellidyn is headquartered in Boston and has satellite offices in New York and around the nation to support its rapidly expanding national client base. For more information, visit www.intellidyn.com.