PinpointAgent.com has launched.

You already know that there are websites that attempt to help consumers find agents. I’ll cut to the chase and explain why Pinpoint Agent is so different:

1. PinpointAgent is not simply a web directory of real estate agents.

So many of the competitors just dump basic contact information into their own web directory, and make it searchable by zip code. Most of these agents don’t even know they are a part of the site.

PinpointAgent.com has rich profiles filled with 11 easily searchable fields that mean something to buyers and sellers. We provide agent details only for participating agents, agents who want to share their details with homebuyers and sellers.

2. PinpointAgent actually finds the right agent.

Our “3 Point Priority” system matches buyers and sellers with an agent that is right for them. Choose the three most important agent qualities from our list of 11 (age, children, designations, ethnicity, franchise, gender, last name, religion, specialty, spoken language, and experience). The ranking side then takes these priorities and presents a list with the best matches first, complete with profiles and photos just a click away.

3. PinpointAgent converts more searchers.

Competitors want consumers to fill out 20+ fields. PinpointAgent.com simply wants to know the zip code you’re looking for an agent in, and what’s important to you in a real estate agent. That’s it.

4. PinpointAgent is about the people, not the properties.

Finding the right home is about finding the right agent for the right client. That’s our motto. You will not find a single property listing on PinpointAgent.com – just helpful information to match buyers and sellers with a real estate agent that understands their individual needs.

The site has been beta testing in the Chicagoland area for the past month, and agents there are already starting to see leads come in from the system.