Data Warehouse Launches New Wholesale Division

New division designed to enhance the lead generation activities of list brokers, data resellers, telemarketing call centers and direct mail & marketing agencies.

Data Warehouse, a TRANZACT company and leading provider of marketing information solutions to the mortgage and financial industries, today announced the formal launch of its Wholesale division (http://www.datawarehouseleads.com/). This new division is designed to offer data and analytic services to meet the growing demands of list brokers, data resellers, telemarketing call centers and direct mail & marketing agencies.

Ben Waldshan, founder of Data Warehouse and Executive Vice President with TRANZACT, has made the following appointments for the newly organized division: Ari Davis, Director of Client Services; Todd Johnson, Director of Marketing; Bryan Shetsky, Director of Sales; and Bob Squiers, Director of Business Development.

Over the past decade, Data Warehouse, through its relationships with credit bureaus and other compilers of enriched data, has established itself as the marketing information industry's premier aggregator of consumer, financial, homeownership and property related data. The Company has amassed the largest, most deeply populated and accurate information available for marketing purposes in a database containing 72 million unique homeowner records.

'The formal organization of a dedicated wholesale division and team is a direct response to the growing demand we are receiving in the marketplace by the industry's most successful data resellers, deployment companies, and marketing services agencies to access Data Warehouse data and analytic solutions,' said Waldshan.

'By leveraging Data Warehouse's capabilities, and integrating our solutions into their business practices, data dependent organizations can further refine the effectiveness of their lead generation and customer acquisition efforts. The result is improved return on marketing investment for their clients,' Waldshan continued.

In second quarter 2008, Data Warehouse will also launch an online count and order interface that will enable clients to perform robust queries against hundreds of predictive data attributes to identify the most precise targeted prospects for their marketing programs.

Data Warehouse is a wholly owned subsidiary of TRANZACT which was recently purchased for $185 million by Veronis Suhler Stevenson, a leading private equity firm in the media, information, marketing services and education industries. TRANZACT management has built a highly differentiated business model in the marketing solutions industry and is considered the pioneer in the emerging sector of outsourced customer acquisition solutions for Fortune 1000 brands.

About Data Warehouse Corporation

Founded in 1997 and headquartered in Boca Raton, Florida, Data Warehouse has grown into the nation's leading market information services company serving the mortgage and financial services industries. Data Warehouse licenses and aggregates public record and credit data on 72 million homeowners in the United States, selling targeted prospect lists and analytical services to a diverse group of mortgage brokers, bankers, and financial service companies nationwide. Data Warehouse has serviced more than 15,000 clients since its inception. Additional information about Data Warehouse can be found at http://www.dwcsolutions.com/.

About TRANZACT

Based in Fort Lee, New Jersey, TRANZACT is the leader in providing end-to-end technology-driven customer acquisition solutions to the financial services and media and telecommunications sectors. TRANZACT leverages and integrates sophisticated digital, data, and direct marketing solutions to deliver qualified leads, fully provisioned sales, and robust customer management systems to brands seeking to acquire and manage large numbers of customers. Additional information about TRANZACT can be found at http://www.tranzact.net/.

About Veronis Suhler Stevenson

Veronis Suhler Stevenson (VSS) is a private equity firm that invests buyout and structured capital funds in the media, information, marketing services and education industries in North America and Europe. VSS provides capital for buyouts, recapitalizations, growth financings, and strategic acquisitions to companies and management teams with a goal to build companies both organically and through a focused add-on acquisition program. To date, VSS equity and structured capital funds have invested in more than 59 platform companies which have, in turn, completed more than 245 add-on acquisitions resulting in a portfolio with realized and unrealized enterprise values in excess of $12 billion. Additional information about Veronis Suhler Stevenson can be found at http://www.vss.com/.

Source: Data Warehouse Corporation

CONTACT: Linda Barba of Project Marketing Inc. for Data Warehouse
Corporation, +1-610-889-2036, lbarba@projectmarketinginc.com; or Todd Johnson
of Data Warehouse Corporation, +1-866-576-4428, tjohnson@dwcsolutions.com

Web site: http://www.datawarehouseleads.com/
http://www.dwcsolutions.com/
http://www.tranzact.net/
http://www.vss.com/