Leads360 Raises $3.25 Million in Series A

Lead Management Provider Enhances Online Customer Acquisition Process

Leads360, Inc., the leading provider of on-demand customer acquisition and lead management solutions, today announced that it has raised $3.25 million in Series A financing from Rustic Canyon Partners. The profitable company will use the funding to accelerate growth and expand into new lead categories.

Leads360 provides software and professional services to companies of all sizes that rely on acquiring and converting customers online. The Leads360 platform, LeadManager, allows companies to distribute, track, analyze and convert sales leads faster and with greater efficiency.

According to Charles Chase, President and COO of Leads360, the capital will be used to substantially increase sales and marketing efforts, expand into other lead categories, and accelerate on-going product development. The round was led by Rustic Canyon Partners. John Babcock, a partner with Rustic Canyon will join Leads360’s Board of Directors.

“The time was right for us. The combination of rapidly growing demand for lead management solutions, accelerating adoption of on-demand software, and a strong win rate by our management team meant that now was the time to go big,” said Chase. “We had built the Company to profitability by focusing on client success. With the addition of significant new capital, we are now poised for dramatic growth.”

“We are very bullish about on-demand software and the online customer acquisition space. The team at Leads360 has built a leader in both,” said John Babcock, Partner at Rustic Canyon. “Leads360 is excelling in client retention and satisfaction with a state-of-the-art solution. This investment will allow them to expand quickly into new markets and leverage a network of partnerships for growth.”

About Leads360
Leads360 is the market and technology leader for on-demand customer acquisition and lead management solutions. Leads360`s enterprise lead management application, LeadManager, enables companies to more effectively distribute, track, analyze and convert sales leads into profitable customers. LeadManager is the only solution that enables companies to build and manage a completely custom lead management workflow based on their unique best practices. Combining technology expertise with professional services, training and process consulting, Leads360 provides the industry`s most cost- effective solution for taking sales leads from start to close. For more information, visit www.leads360.com

About Rustic Canyon Partners
With over $800 million under management, Rustic Canyon Partners invests in early stage companies positioned for strong growth. The firm focuses on growth opportunities catalyzed by technological shifts, market evolution, or regulatory changes. To date, Rustic Canyon has invested in a broad array of sectors including digital media, business and information services, communications, software, and renewable energy. Rustic Canyon Partners has offices in Santa Monica, Silicon Valley and Seattle. For more information, visit www.rusticcanyon.com

 
Bridget DiRico
360 Business Consulting for Leads360
949-916-9120
bdirico@360-biz.com